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How To Get Customers Talking About Your Services Naturally

Writer's picture: Amber ReynoldsAmber Reynolds

This episode is from when I was a guest on ⁠Beauty Pro Marketing with Stephanie Mitchell. Stephanie teaches beauty business owners of all types how to grow their clientele and revenue through smart marketing ideas. She's a pro with Facebook ads, email marketing and personal brand.

 

Getting customers to naturally talk about your business can be tough. Asking feels awkward, and being great at your service isn't enough to make customers want to share about you.


Customers share because there's something in it for them - it makes them feel good, cool, smart, or special in some way. To give customers a reason to share, you'll want to drop a Flavor Bomb.



Difference Between Customer Service and Experience

While customer service and customer experience is often grouped together, they aren't the same thing. There are some overlaps, but it's good to understand the differences and how they play together.


Understanding The Feeling Customers Want To Experience

Customers don't buy your service, but the feeling they're hoping to get by having the service done.


If you know what that feeling is, you can better create an experience and flavor bomb that not only achieves it but amplifies it.


Flavor Bombs Get Customers Talking

This is the "holy shit, this is amazing - I need to tell people" moment.


Flavor bombs aren't just to "surprise and delight" customers but intentionally designed moments every customer gets to experience. They are designed specifically to make customers want to talk about your service.


It may sound simple, but it's easy to create a flavor dud instead of a Flavor Bomb.



The Experience Doesn't End When You Think It Does

Most service providers make the mistake of thinking the customer experience ends after they've completed the service.


You could let it end there, but you're leaving a lot of opportunity on the table if you do.


Coaching Skills Create Better Customer Experiences

No matter what service you provide, there will be times when you'll need to lean on some coaching skills. The last thing you want is to have a client with under-shave haircut aspirations but low-maintenance energy.


You Need To Think About Your Experience, Too

Designing the perfect customer experience will backfire if it's not an experience you can keep up with or enjoy delivering. You'll want to find the sweet spot between what makes for a great experience for your customers and for you, too.


Do you want to have me on your podcast as a guest? Send me an email at Amber@FivePineapplesConsulting.com. I'd love to chat.

 

Stephanie Mitchell from Sunny Storm Marketing and Beauty Pro Marketing

You can learn more about Stephanie and how she can help with your beauty business on her website, Sunny Storm Marketing.


Be sure to reach out, say hello, and subscribe to her YouTube channel, Beauty Pro Marketing.




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