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Pricing a service is hard
There's a lot to think about -
Expenses, overhead, and more
Some competitors charge so little it makes it scary to charge more
It feels like clients don't value services
The gremlin voice in your head that says your service isn't worth more
Pricing Isn't Just Math—It's an Art, Too
There's a Mathematical Price
Based on what you want to make, expenses, and time invested in delivering your service, you can arrive at a price to charge.
But the math won't tell you if clients will pay that price - or if they're willing to pay more.
There Are Outside Influences
Who your clients are and who (or what) they compare your service to will impact your price.
The hard part is, your competition isn't always as obvious as you may think.
There's Perceived Value
How clients (and even you) perceive your service affects its price.
Some factors you can control; others, you can't.
The goal is to focus on what you can control to highlight your service’s value.
Your price should be based on more than a guess
It's all too common for a solopreneur to price a service based on a guess or copy what they see other businesses charging.
This can lead to losing money, bad client experiences, and resenting the service you provide.
Pick Your Price Audit
With knowledge comes power - and confidence.
Find out if the price of your service is in the Golden Pineapple Zone or if you have room to charge more.
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What is a Five Pineapples Experience?A Five Pineapples Experience is a rating you strive to achieve. A 5-star review says you’ve met customer expectations. A Five Pineapples Experience is how you make your customers feel. In short, it makes your customers say, “Holy shit. That was awesome. I need to tell everyone I know.” And you do that by deeply understanding your customers and tailoring what you do around that.
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What's the difference between customer service and customer experience?While customer service can fall under the umbrella of customer experience, I see them differently. Customer service is the technical way you take care of your customers. Customer experience is what you do to make your customers feel a certain way. If you want to retain and attract customers - Know what they want, need, the feeling they're looking for, and add your flavor bomb to take it to the next level.
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What's a "Flavor Bomb"?If you want customers to spread the word about you, you need to drop a Flavor Bomb. This is your signature moment that every customer gets to experience with you. Where The DoubleTree by Hilton gives out cookies and Zunzi’s shouts “Shit yeah!” every time you place a food order, you need your own thing that makes customers talk.
Invest in your business, yourself, and your clients
(And get the sweetest business tax write off)
Let's Make a Pineapple Pact
If you don't feel the price audit has met the standards I've presented, just let me know and I'll provide a full refund.
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What is a Five Pineapples Experience?A Five Pineapples Experience is a rating you strive to achieve. A 5-star review says you’ve met customer expectations. A Five Pineapples Experience is how you make your customers feel. In short, it makes your customers say, “Holy shit. That was awesome. I need to tell everyone I know.” And you do that by deeply understanding your customers and tailoring what you do around that.
-
What's the difference between customer service and customer experience?While customer service can fall under the umbrella of customer experience, I see them differently. Customer service is the technical way you take care of your customers. Customer experience is what you do to make your customers feel a certain way. If you want to retain and attract customers - Know what they want, need, the feeling they're looking for, and add your flavor bomb to take it to the next level.
-
What's a "Flavor Bomb"?If you want customers to spread the word about you, you need to drop a Flavor Bomb. This is your signature moment that every customer gets to experience with you. Where The DoubleTree by Hilton gives out cookies and Zunzi’s shouts “Shit yeah!” every time you place a food order, you need your own thing that makes customers talk.